We’re not here to tell you how clever we are. We’re here to make a difference. We listen to you, and then we listen some more. In fact, we keep on listening until we understand not only your business and its problems, but also your ambitions, your goals and your dreams – the places where you really want to go. Now for the best bit – we’ll show you how to get there.
Driven by data
Powered by passion
Gathering heaps of data may not be particularly important. But gathering the right kind of data is absolutely vital. Digital marketing moves at a faster pace than most minds. So, simply tracking yesterday’s favourite metrics (impressions, cost per acquisition, time spent on site) will not cut it. At Pollenation we understand the importance of tracking and measuring the right metrics – the ones that are relevant to your sales and the long term value of your offering. With the right data investment decisions can fuel growth. Without it they are guesswork; and guesswork is about as reliable as an English summer.
Pollenation Marketing – it’s not about how clever we are, it’s about the difference we make.
WHO WE ARE
Pollenation has assembled a team of lovers. We love the intricacies of analyzing complex data, and we love to squeeze our creative juices onto every new project we get.
Of course, we are not the only agency with talented people. And we are not the only talented people who can point to a decade and more of experience in digital/ online marketing. But fortunately for us (and unfortunately for the clients of other agencies) we are part of that rare breed of marketers which is always willing to learn, always ready to challenge the accepted way of doing things, and always ready to act. We believe that there is only one way to do anything – the right way. Because at Pollenation every client is a VIP.
& WHY OUR WORK WORKS!
We could take the egotistical view that our multi platform campaigns work better because Pollenation works harder. Of course, we both know that consistently good results aren’t achieved without hard work. But hard work is only part of the story. Two other factors are every bit as important. Neither is glamorous and neither grabs headlines, but without them even the most creative campaigns are doomed to failure.
The changing parameters and demands of each digital platform are part of the online landscape. And studying those changes is part of our daily routine. Changes impact clients. If we are not 100% vigilant 100% of the time, then the businesses that depend on us will suffer.
Any agency that hopes to survive in the second decade of the 21st century lives on data. But if all data were created equal, every agency would be pretty much the same as the next. We both know that just isn’t true. At Pollenation we ensure that we use the right metrics to gather the kind of relevant data that can measure your KPI’s with real accuracy.
It may not be all that glamorous, but then we think that clients value results not style.